GEOX is the premier Italian footwear brand known for its invention of the “shoe that breathes”. GEOX created a cult-like following in more than 100 countries with its breathable technology and stylish Italian design. The company was founded in 1995 by Mario Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolizing technology.